CIRCA 2022–2024
Perception
A Visual Translation of Sensory Experiences
In a world that is often perceived through sight alone, Perception to Projection seeks to translate intangible and visual forms. Communication extends far beyond what meets the eye, and this project delves into the realm of multi-sensory expression using typography as the primary medium. Using familiar experiences, the project takes a deep dive into the nuances of touch, taste, sound, and smell. Using experimental and exploratory making processes that involve interactions with others helps better understand their responses to various sensory stimuli. The end product is a collection of four sets of sense-inspired letterforms—Gulp, Pop, Ringer, and Qwerty.
In this case, typography becomes more than just mere letterforms, it is re-contextualized to embody the aroma of coffee, the effervescence of soda, the rhythm and repetition of an internal call ringer, and the texture of the keyboard, and applying them to uniquely designed products, each a personification of their respective stimuli.
Tools Used: Glyphs 3, Adobe Creative Suite (Photoshop, Illustrator, Indesign)